The PWS branded partner programmes are specifically designed to support independent kitchen and bedroom retailers – these include Second Nature Kitchens, 1909 Kitchens, and Kindred Bedrooms. Backed by dedicated PR and marketing campaigns that are targeted to specific demographics, these brands create more market awareness, and drive unique consumer leads directly to our accredited partners.

Accredited members of the Second Nature, 1909 and Kindred partner programmes benefit from:

  • • National and local promotion via dedicated marketing, PR, advertising and social campaigns
  • • Exclusive consumer targeted websites
  • • Being listed in the ‘where to buy’ section of our consumer websites
  • • Direct consumer leads from your local area
  • • Priority business and display support
  • • Exclusive complimentary marketing materials and point of sale merchandise
  • • Exclusive training events and personal showroom design service
  • • Exclusive use of best-in-class imagery
  • • Inclusion in the Real Kitchens or Real Bedrooms programme
  • • Specialist partner accreditation and fantastic incentives

Second Nature Kitchens

Second Nature is our renowned and established consumer kitchen brand, exclusively sold through our accredited Second Nature partners across the UK. As our largest kitchen portfolio, the Second Nature collection features an abundance of design possibilities to suit a wide range of styles, spaces and price points.


1909 Kitchens

1909 is a collection of classic in-frame, painted, timber kitchens, adapted and constructed to meet the aesthetic and functional demands of any 21st century home. This quintessential British range offers the consumer the look and feel of a bespoke kitchen but at a commercially attractive price for both retailers and consumers.


Kindred Bedrooms

Kindred is the most exciting bedroom brand to hit the UK market in years. Kindred’s unique approach has cleverly merged British and Italian design to create the most comprehensive collections of both contemporary and classic bedroom styles. Kindred offers both affordable and relatable bedroom solutions for real homes.


To join our growing family of successful brand partners across the UK, or to discuss the benefits and requirements, please contact us and a PWS representative will be in touch. Alternatively, existing customers can contact their personal support team.


Find out more information about our partner programmes through your customer services team or register now to access this service and much more!

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